I was diagnosed with an autoimmune disease that keeps my body dehydrated constantly. After moving to a drier climate, it felt like whatever I would use would just get sucked up into the air. I was itchy half the day even with using Vitamin E oil and a lotion specially formulated for extreme dryness. I remembered that I used some Butter Love earlier and it seemed to be the only thing that helped. Bought some recently since there's really low humidity for the last few weeks and running humidifiers nonstop didn't seem to help much. Applied it right away out the box and it's keeping my skin hydrated. Definitely will buy again!